CREATOR (UGC) BRIEF
Template by Adil Digital Media - adildigitalmedia.com

BRAND BASICS
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- Brand name and what you sell (one sentence): 
- Who the video is for (one real person): 
- Tone in three words: 
- Words and claims to avoid: 

THE VIDEO
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- The one message to remember: 
- Hook (exact first line, or two options): 
- Length and orientation: 
- Where it will run (organic, ad, both): 

MUST-SHOW SHOTS
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- Product in use, close up, good light: 
- The result / moment of relief: 
- Creator speaking straight to camera: 
- Packaging or logo (only if natural): 

DO'S AND DON'TS
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- Do: natural light, quiet room, conversational delivery 
- Don't: competitor products or logos 
- Don't: unapproved health, money or results claims 
- Anything else: 

DELIVERABLES AND USAGE RIGHTS
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- Number of videos and versions: 
- Raw footage included (yes/no): 
- Usage (where, how long, paid ads yes/no): 
- Deadline / payment amount / payment date: