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Notes from the edit bay.
What we are learning about short-form, paid social and growing brands online.
Short-form · Oct 1, 2026
Why the first three seconds decide everything
Most videos lose half their audience before the point arrives. Here is how we structure openings that hold attention.
Read article Paid social · Sep 24, 2026Test organically, then put money behind the winners
Your organic feed is the cheapest creative test you will ever run. Use it to decide what deserves ad spend.
Read article Production · Sep 17, 2026How to film a month of content in one day
Batching is how small teams keep up with daily posting. A simple plan for your first shoot day.
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