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Guide

Choosing your content pillars

Touhidur Rahman AdilCEO & Founder, Adil Digital Media · Find the three to five themes your brand should post about.

Pillars keep a feed focused. They are the recurring themes every post fits into.

Start from customer questions

List the questions customers ask before they buy. Each cluster of questions is a candidate pillar.

Test, then commit

Post two weeks of content per pillar, then keep the ones that earn watch time and shares.

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