What's inside
- A four-week posting grid
- Platform, pillar and format columns
- Status tracking from idea to posted
Posting consistently is mostly a planning problem. This sheet puts a whole month on one page, so filming days, edits and posting dates stop living in different places.
How to use it
- Pick how many posts a week you can keep up for a full month, then fill in only those rows.
- Give every post a pillar, so the month covers each of your themes.
- Write the hook before anything else. If you cannot write the opening line, the idea is not ready.
- Batch the filming: group every post that shares a location or outfit on the same day.
- Move the status along as each post goes from idea to filmed, edited, scheduled and posted.
What each column is for
- Date: the day it goes live.
- Platform: where it posts first. Re-use it elsewhere in a later row.
- Pillar: which content theme it belongs to.
- Format: talking head, how-to, before and after, tour, behind the scenes.
- Hook: the first line, written out in full.
- Status: idea, filmed, edited, scheduled or posted.
- Notes: props, location, who is on camera.
A sample week
- Monday: how-to that answers a question customers ask before buying.
- Tuesday: behind the scenes of a normal working day.
- Wednesday: before and after, or a quick result.
- Thursday: myth versus fact in your industry.
- Friday: a customer story or review, with permission.
Keep it realistic
Three good posts a week for a month beat ten posts in one week and nothing after. Plan the month you can actually keep, then add volume once the rhythm holds.