Free template

Monthly content calendar

What's inside

  • A four-week posting grid
  • Platform, pillar and format columns
  • Status tracking from idea to posted

Posting consistently is mostly a planning problem. This sheet puts a whole month on one page, so filming days, edits and posting dates stop living in different places.

How to use it

  1. Pick how many posts a week you can keep up for a full month, then fill in only those rows.
  2. Give every post a pillar, so the month covers each of your themes.
  3. Write the hook before anything else. If you cannot write the opening line, the idea is not ready.
  4. Batch the filming: group every post that shares a location or outfit on the same day.
  5. Move the status along as each post goes from idea to filmed, edited, scheduled and posted.

What each column is for

  • Date: the day it goes live.
  • Platform: where it posts first. Re-use it elsewhere in a later row.
  • Pillar: which content theme it belongs to.
  • Format: talking head, how-to, before and after, tour, behind the scenes.
  • Hook: the first line, written out in full.
  • Status: idea, filmed, edited, scheduled or posted.
  • Notes: props, location, who is on camera.

A sample week

  • Monday: how-to that answers a question customers ask before buying.
  • Tuesday: behind the scenes of a normal working day.
  • Wednesday: before and after, or a quick result.
  • Thursday: myth versus fact in your industry.
  • Friday: a customer story or review, with permission.

Keep it realistic

Three good posts a week for a month beat ten posts in one week and nothing after. Plan the month you can actually keep, then add volume once the rhythm holds.

Let's talk

Make this the last agency call you make.

Book a free strategy call for a straight audit, a clear plan and an honest read on whether we are the right fit.

What do you need help with?

Pick everything that applies.

Where's your social today?

No wrong answers. It shapes the plan.

Monthly marketing budget?

A ballpark is fine. It helps us scope honestly.

Where do we reach you?

We reply within one business day.

Rather start small? Send one clip and we will edit it free — no card needed.

Prefer email? contact@adildigitalmedia.com

Strategy you can read. Content you can post. Numbers you can check.

Part of Adil Group Ltd.

One name. Many futures.