Touhidur Rahman AdilCEO & Founder, Adil Digital Media · Opening lines, caption formulas and calls to action you can copy and adapt.
What's inside
- Hook patterns by goal
- Caption formulas
- Calls to action
A hook is the promise in the first two seconds; the rest of the video keeps it. Copy a line below, swap the words in braces for your own, and say it out loud before you film. If it sounds like an ad, rewrite it.
How to use the bank
- Pick the goal of the video first: curiosity, trust or action.
- Copy one pattern from that group and fill in the braces.
- Put the same line on screen as text for people watching on mute.
- Pair it with one caption formula and one call to action, never three.
Curiosity hooks
- Nobody tells you this about {topic}.
- I tried {thing} for 30 days. Here is what changed.
- The {topic} mistake almost everyone makes.
- Stop scrolling if you {situation}.
- This is why your {thing} is not working.
Trust hooks
- Here is exactly how we {result} in {timeframe}.
- Our customers ask this every single week.
- Before and after: {transformation}.
- Three things I wish I knew before {milestone}.
Caption formulas
- Hook line. One sentence of value. A question that invites a comment.
- The problem. The quick fix. "Save this for later."
- A three-line story. The lesson. The next step.
Calls to action
- Save this for your next {task}.
- Send this to someone who {situation}.
- Comment "{word}" and we will send you the checklist.
- Book a free consultation. The link is in our bio.